Do blogs really make a difference?

Do blogs really make a difference?

Besides giving the writer a voice, that is? Don’t we know enough already about what’s for dinner or how cute your kids and grand kids are?

Ah, but what if blogs really work? What if they actually accomplish something for business or politics? What if they actually teach somebody something useful? What if true change occurs?

Today, according to recent stats compiled by Ignitespot, there are 6.7M people blogging on a dedicated blog, and more than 12M people blog on social media sites like Facebook and Twitter. This is up from a New York Times article reporting in 2004 that there were 2.5M active blogs.

But the real business blog data today—the data that may make a difference is this: 77 percent of people on the Web read blogs.

But, you ask, do they buy based on blogs? Well….81% of U.S. consumers trust advice and information on blogs.

Now we’re getting somewhere.

The big whammy and what you’ve been waiting for: 61% of U.S. consumers have made a purchase based on a blog post.

See this great infographic (source: Ignitespot):

And guess what? Most bloggers are women (not surprised, are you? Those relational creatures…).

Now, from a business standpoint, don’t forget to remember that it takes multiple touches before a prospect buys, between 5 and 11, depending on the product or service.

A blog is one more valuable touch.

So, some reasons to blog:

1. Be a man, blog and stand out in the crowd.

2. Help your organic search.

3. Give your prospect another touch; it just might be THE touch that converts.

4. Position yourself as a leader.

5. Build relationships over time with your prospects and readers.

6. Scratch that itch to write.

7. Influence somebody about something.

8. Have a chance to sell something (not a dirty word: selling).

Blog responsibly. Be interesting when you do it. Let’s get blogging out there.