Smart business: Outsource more in 2015

29 Dec Smart business: Outsource more in 2015

In today’s newspaper, Ed Rappuhn, a SCORE mentor, offers five areas of focus for a great year of business in 2015.

getitouttahereEach area is a gem within itself, and warrants further thought and study. But the one that really struck me this morning is this one:

“•I will spend more time working on my business rather than in my business. I will delegate more work to employees or outsource tasks that can be done in a cost-effective manner. I’ll be able to spend more time on business improvement and less time on things that others can do as well or better. This might even improve my life outside of work.”

How much time do you spend working “in” your business, rather than “on” your business?

Don’t many of us think we can do it all? So we try to, and at the end of the day we look back at our list to find we didn’t get to the really important things—the things that will provide the most profitability today and in the future.

Folks, we need to outsource more in 2015. That’s just a fact.

This year, I built a new Website for my business (see it at terristerling.com). We did it in record time—my Web developer and me. He’s fast, and I’m fast, and together, we are really fast. We got it done, and I love it! I know many who try to save money and DIY but are we really saving money? 

Time is money. Time spent building a Website, when you could have been contacting more prospects to grow your business, is a waste of your precious time and money and a block to future business growth. Let the people who build Websites build or refresh your site, while you stay focused on your business.

This year, I wanted to create a custom mailing list to begin using in 2015. I want to reach out to a wider number of prospects in a particular category—credit unions—and offer my market research services. Instead of sitting down myself to perform the tedious work, or buying a list-off-the-shelf, I enlisted a colleague to create the list for me. Voila! It was done well, and done in record time for a reasonable cost.

Some years ago, I was trying to do my own accounting as a small business owner. I’ll be the first to admit this is not my skill set, not in the least. Finally, a colleague suggested I stop trying to do what I’m not good at, and outsource it. Today, I have a great bookkeeper and a CPA—two outsourced vendors—and they get the job done well, in a timely manner, and accurately. It’s money well spent.

Outsourcing is a cost of doing business, and doing business well. What can you outsource this coming year so you can stay focused on your business, and keep your gifts and talents in full flow? If you want 2015 to be your best business year YET, sit down today and make a list of what you can outsource this year.

Read Ed’s great article in its entirety:

Ed Rappuhn, in the Tennessean today.