"We brought in Terri Sterling to conduct our latest round of consumer focus groups, talking with non-credit union individuals to better understand their perceptions about credit unions, and identify gaps in our marketing, and products and services. Terri handled the project from start to finish, helping us refine our research objective, design the recruiting screener, recruit the right people, design the group discussion guide and questions, and then, assimilating the data and providing marketing recommendations. Our management team was very pleased with the findings, and with Terri's work as a professional moderator. We are now using the findings as part of our overall strategic plan for growth."
---Mary Beth Wilson, Marketing Director
Heritage South Community Credit Union
"Terri Sterling and Sterling Communications took on the project of building a Web site for my then brand-new business, Provident Consulting (providentconsulting.org). One of the first things I told Terri is that my past experience with building sites was that a Web site equals a nightmare, in terms of just getting it done. A previous experience took nearly four years to build. So I was very concerned about the process, the timeline and making sure we were able to develop all of the content and create a site that truly reflects my business. Terri interviewed my clients to get great testimonials, located great photography, wrote the content and got the site live in record time. Working with Sterling Communications was a great experience all the way around, plus I have a site that really works for me.
---Jennifer Dimeck, Principal
Provident Consulting, Inc.
"Terri Sterling developed a strategy and plan to completely repackage an ongoing event for Discovery Center that was lagging in support, dollars raised and attendance. She led an internal Discovery Center team, started the planning and work very early, developed a sponsorship package and sales strategy, created a true brand and identity for the event centered around a child who had benefitted from the program,and put together a communications plan to engage the community through sponsorships, an Honoree and attendance. We are on track to nearly triple our funds in hand for this key event for the children of Rutherford County, and it's because of the focus, plan, strategy and execution that Terri brought to Discovery Center. We are thrilled with the result!"
---Tara MacDougall, CEO
Discovery Center at Murfree Spring
"We have worked with Terri Sterling and Sterling Communications for the past four years in expanding the marketing reach of our medical practice and aesthetics center. Terri brings strong, creative ideas for us to consider, and has helped us craft a strong brand and image to help us stand out among our competitors. With her guidance and help, we market consistently, using direct mail, printed pieces and social media to tell patients and prospects about our unique strengths. Now, after 15 years in business, we are bringing in a new doctor, and will open our fourth location in January 2015. I highly recommend Terri Sterling and her expertise."
---Gabi Brockelsby, Practice Administrator
Murfreesboro Dermatology Group and MDC Aesthetics Center
"Dow Smith Company, Inc. has worked with Terri Sterling for the past 15 years as we have built our 21-year-old middle Tennessee commercial design-build company. She handles all of our marketing, from our Web site to our enewsletter, print newsletter, blog, social media, direct mail and advertising. We developed a communications plan, and we work that plan consistently, year in and year out. My initial goal was to divide our construction business into 60% church-building and 40% commercial building. With Terri's creative ability and consistency, we have achieved that goal and are thriving in an industry where many flounder and fail. Terri brings good ideas to the table consistently, and we have a great trust relationship that allows her to do her job and me to focus on the business."
---Dow Smith, Principal and Owner
Dow Smith Company, Inc.