Author Archives: Terri

Email marketing tips

Posted on April 24, 2012 by Terri

Short, relationship-oriented, correct spelling, add a picture, tag it, no purchased email lists, opt-in lists, send as frequently as you have something to say (even multiple times weekly), keep links in the same place, add tips and trends, add video, … Continue reading →

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What’s going on

Posted on January 11, 2012 by Terri

A new site for Demos Restaurants…imbedding the strong brand and reputation, long family history in the restaurant business and fresh food.  Coming soon!

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Get away

Posted on February 7, 2011 by Terri

Okay, what does “getting away” have to do with marketing?  Well, it has to do with a fresh perspective on what you are trying to accomplish.  About this time of year, everybody is sick and tired of being sick and … Continue reading →

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Using Facebook

Posted on January 1, 2011 by Terri

A friend at a party last night was telling me how happy she has been with her new Facebook page. She is an interior designer and she has been posting “finds”, new designs, photos of completed projects and other happenings … Continue reading →

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You gotta have position first

Posted on December 8, 2010 by Terri

Before creating a new tool—-like a Web site, an ad, a blog, a leave-behind piece—to tell your company’s story, first, you need to determine and demonstrate your company’s positioning in the marketplace.  This is packaging and positioning. Determine:  What problem … Continue reading →

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IBM continues to set the pace

Posted on November 24, 2010 by Terri

IBM interviewed some 1500 CEOs from 60 countries and 33 industries worldwide as its 2010 edition of an ongoing research project.  They also interviewed some 3600 college studies at 100 major universities.  Their subject:  the world economy and business stage. … Continue reading →

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Will taking away Facebook make people act better?

Posted on November 18, 2010 by Terri

Today, a New Jersey pastor advised the leadership of his church that they have to delete their Facebook accounts in order to remain in leadership.  This, because he has been counseling multiple couples in his congregation who have had extramarital … Continue reading →

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